RESEARCH Featured Creating a Beautiful Life Aaker, Marketing Letters (Forthcoming) | 2024 Read More → Financial Resources Impact the Relationship between Meaning and Happiness Catapano, Mogilner, Aaker, and Quoidbach, Emotion | 2022 Read More → Making Time Matter: A Review of Research on Time and Meaning Rudd, Catapano and Aaker, JCP | 2019 Read More → It’s the Journey, Not the Destination: How Metaphor Drives Growth After Goal Attainment Huang and Aaker, JPSP | 2019 Read More → It’s Not Going to Be That Fun: Negative Experiences Can Add Meaning to Life Vohs, Aaker and Catapano, COP | 2019 Read More → Rethinking Time: Implications for Well-Being Mogilner, Hershfield and Aaker, CPR | 2018 Read More → Cultivating Optimism: How to Frame Your Future during a Health Challenge Briley, Rudd and Aaker, JCR | 2017 Read More → What Are Your Signature Stories? Aaker and Aaker, CMR | 2016 Read More → Pressed for Time: Goal Conflict Shapes Time Etkin, Evangelidis, and Aaker, JMR | 2015 Read More → Money in the Bank: Feeling Powerful Increases Saving Rudd, Aaker, and Norton, JESP | 2014 Read More → Meaningful Choice Aaker, JCR | 2014 Read More → Getting the Most Out of Giving Rudd, Aaker, and Norton, JESP | 2014 Read More → Awe Expands People’s Perception of Time and Enhances Well-Being Baumeister et al, JPP | 2013 Read More → Key Differences between a Happy Life and a Meaningful Life Baumeister et al, JPP | 2013 Read More → How Happiness Affects Choice Baumeister et al, JPP | 2013 Read More → Cultivating Admiration in Brands Aaker, Garbinsky, and Vohs, JCP | 2012 Read More → If Money Doesn’t Make You Happy, Consider Time Aaker, Rudd, and Mogilner, JCP | 2011 Read More → The Shifting Meaning of Happiness Mogilner, Kamvar and Aaker, SPPS | 2010 Read More → Non-Profits Are Seen as Warm and For-Profits as Competent Aaker, Vohs and Mogilner, JCR | 2010 Read More → The Time versus Money Effect Mogilner and Aaker, JCR | 2009 Read More → Why Do People Give? The Role of Identity in Giving Aaker and Akutsu, JCP | 2009 Read More → Recalling Mixed Emotions Aaker, Drolet, and Griffin, JCR | 2008 Read More → The Happiness of Giving: The Time-Ask Effect Liu and Aaker, JCR | 2008 Read More → Time Will Tell Mogilner, Aaker and Pennington, JCR | 2008 Read More → Getting Emotional about Health Agrawal, Menon and Aaker, JMR | 2007 Read More → Do You Look to the Future or Focus on Today? Liu and Aaker, OBHDP | 2007 Read More → Delineating Culture Aaker, JCP | 2006 Read More → Bridging the Culture Chasm Briley and Aaker, JPP&M | 2006 Read More → Understanding Regulatory Fit Aaker and Lee, JMR | 2006 Read More → When Does Culture Matter? Briley and Aaker, JMR | 2006 Read More →