Beauty awakens and enlivens the essential truths of our shared human experience.
Dr. Jennifer Aaker
Dr. Jennifer Aaker, General Atlantic Professor at Stanford Graduate School of Business, is a renowned behavioral scientist and leading expert on how purpose and meaning shape individual choices and how technology can impact human well-being. Dr. Aaker is the recipient of the Distinguished Scientific Achievement Award, the MBA Professor of the Year Award, and the Paul D. Converse Award, and her research is widely published in top journals and featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, and Science. Dr. Aaker's award-winning books, including Humor, Seriously, and The Dragonfly Effect, have become global bestsellers in over 20 languages. She serves on the boards of the Obama Presidential Foundation, Decarbonization + Acquisition Corp (NASDAQ), and Stephen and Ayesha Curry’s Eat. Learn Foundation. Her goal is to help leaders foster purpose, connection, and well-being on their teams and in their business practices. In terms of personal accomplishments, Aaker counts winning a dance-off in the early 1980s among her greatest feats. For more on her recent work, see this Stanford piece and her Stanford research page.
